The Perrier® Flavor Studio launches in SoHo
The Perrier® Sparkling Mineral Water Flavors launched “The Perrier® Flavor Studio” immersive pop-up shop in the heart of bustling SoHo. The event brought to life the new and existing Perrier flavors through the artistic lenses of the acclaimed street artist Pedro Campiche (AKACORLEONE). Aside from Perrier flavors inspired art work throughout the studio, there were fun and interactive activities that made this experience extraordinary. The 6 day long event space included inventive and delicious Perrier flavor mocktails, flavor inspired nail art by Vanity Projects, a social vending machine with Perrier inspired prizes, custom sweet treats from Dana’s Bakery, an Instagram-worthy Perrier ball pit, and live DJs including the talented Hannah Bronfman. Collaboration: Kinetic, MetaVision, Michael Alan Group, 360i, Ogilvy, Team-N, Nestle Waters North America, and artist AKACORLEONE.