Associate, Media Planning — New York City

The associate media planner will work within a planning team to accomplish marketing and promotional objectives. This is an entry-level position. Successful candidate will assist media planners and planning supervisors in the preparation of budgets, reports, spreadsheets and media proposals. This person will also resolve bill discrepancies. The associate planner is also responsible for expanding his/her knowledge base in preparation for promotion. This growth should be clearly visible within the first year.  

Job Responsibilities:

  • Write budget reports on whether funds were appropriately spent and if the existing budget is at an expected level
  • Write competitive analyses to get a sense of where competitors are advertising and how much they are spending
  • Maintain flowcharts/plans
  • Develop media delivery analysis
  • Develop agency points of view on media opportunities for submission to the client
  • Conferr with the client, account team, production and traffic to meet marketing goals and objectives
  • Develop media plans that specify which forms of media will be used to effectively reach the target audience
  • Study demographic data and consumer profiles to identify desired target audiences for specific media vehicles, including lifestyles and psychographics
  • Perform various calculations to identify the usefulness of different media plans.
  • Meet with sales representatives to obtain information about their products

Job Requirements:

  • Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration or communications
  • Although no media planning experience is required, an internship with an advertising/media agency is strongly preferred
  • Basic knowledge of media
  • Comfortable working with budgets and numbers
  • Excellent verbal and written skills
  • Strong quantitative and analytical skills
  • Exceptional organizational skills, multi-tasking capabilities and orientation to details
  • Computer literate with proficiency in Excel, Word and PowerPoint
  • Strong communication and people skills; positive attitude and team player
  • Prior knowledge of media tools and Donovan Data Systems is a plus but not required