Manager, Planning (Planner)

The Manager has the main day-to-day responsibility for assigned accounts and is expected to be familiar with all account details as they pertain to media.  The Manager, Planning provides input to the strategic direction in order to create the best plans possible.  The person who holds this position is expected to have a firm grasp of assigned accounts and to be a steward of the entire planning process. Primary Responsibilities:

  • Managing day to day plan changes/maintenance of media plans across disciplines (digital and traditional)
  • Working directly with assistant media planner in creating, updating, and presenting media plans
  • Responding to competitive requests
  • Researching and compiling competitive data
  • Develop and apply a working knowledge of basic media concepts, terminology, media math and media plan execution (e.g., reach, frequency, universe, rating, CPM)
  • Responsible for all analysis, planning, placement and related reports
  • Assemble and evaluate marketing data to determine the client’s advertising and media needs
  • Analyze media alternatives to recommend how to best allocate the advertising budget
  • Maintain regular contact with junior level clients and account management
  • Train assistant media planner(s)
  • Keeping up with Market place opportunities
  • Evaluate and propose targeting, geography, scheduling, support level, and budget
  • Work with other teams to solve media problems (e.g. buyers understand planners and vice versa, execution of integrated/added value programs, billing discrepancies, traffic problems, contract loading, pre-emption, make-goods)
  • Write POV’s

Qualifications and Other Relevant Information

  • Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, and communications
  • 1-2 years of media planning experience
  • Strong quantitative and analytical skills
  • Excellent verbal and written communication skills
  • Detail oriented with exceptional critical thinking and problem solving abilities
  • Proficiency with Microsoft Excel, Word, and PowerPoint
  • Ability to multi-task, work successfully with teams, and work under pressure
  • Excellent time-management skills

If interested in applying for this role, please send your resume to