Our leadership team sets the tone for Metavision Media’s approach to the marketplace – energetic, enthusiastic, creative and goal-oriented.
A 20-year veteran of the advertising industry, A.J. knows how to get award-winning results. Recruited to launch MetaVision Media as a start-up, his dream was to build an agency focused on connecting people with brands they love, and he’s proud of the success that vision has engendered.
A.J. came to MetaVision Media from OMD, where he served as chief strategy officer and, prior to that, as managing director over the PepsiCo account. Over the course of his career, he has also worked with MindShare, Ogilvy & Mather, and DMB&B.
“I’ve been lucky enough to represent a diversified portfolio of brands, and to have the opportunity to translate client goals into award-winning integrated communication strategies,” he says. Among the brands he’s shepherded are Arthur Anderson, Bristol-Myers Squibb, LG Electronics, Burger King, Kraft and Whirlpool.
The entrepreneurial spirit that thrives in MetaVision Media is what attracted Jeanine to the CFO role. She has devoted her career to enhancing the financial infrastructure of successful businesses and is responsible for ensuring the proper financial support is in place to encourage the passion and creativity of the people within the Agency. "The opportunity to work with such dynamic, strategic and dedicated teams at MetaVision Media is so inspiring and it's important we continue to maintain the foundation to support this group". With almost two decades of professional finance experience, Jeanine also serves as CFO for Maxus, another Group M firm. She has previously held financial management positions at agencies including Razorfish, Mediacom and Optimedia. Prior to joining the media world, Jeanine worked in the banking and consulting industries in roles at Goldman Sachs, Oliver Wyman and Mercer. She earned an MBA from NYU Stern and a Bachelor of Science in Finance from Villanova University.
With oversight for all things digital, Ray Romero’s purview extends the full breadth of MetaVision, touching virtually every project, every client, every strategic business decision. And as fast as technology changes, so also must his vision adapt to stay ahead of the market and provide our clients with the seamless, snappy digital experiences they desire. This works for Ray, a snowboarder, motorcyclist and lifelong non-conformist who brings a fresh view to every challenge. “I’m always looking for different ways to operate, unconventional ways to do things. I’ve never been a theorist; I like being in the mix of things, figuring out what the problems are, then rolling up my sleeves to work with my team and bring the best solutions to life.”
Ray was drawn to MetaVision by its combination of start-up scrappiness and big agency resources. “It’s small, yet it’s massive. The matrix design we use lets us focus on our clients, but gives us access to the resources and experience of all the other GroupM agencies as needed.”
With more than 15 years in both traditional media and digital, Ray has the crossover skills to understand and “speak” both languages. In 2014 he was named the Marketers Choice Media Innovator and a Digital All Star by Broadcasting & Cable. Prior to joining MetaVision, Ray was VP for digital media activation at Horizon Media and U.S. director for digital at OMD. Ray is a graduate of Iona College.
Reaching the right consumers, through the right media investments, in a time of deep viewer fragmentation across the multitude of analog and digital channels is not a job for the faint of heart. But it is the perfect job for John Miles, MetaVision’s managing director of investments, whose passion for all things media is consuming. John oversees the company’s trading activities, bringing GroupM’s muscle to bear on behalf of MetaVision’s client base.
“My job is to harness the creative, strategic firepower of GroupM and funnel that into the most effective go-to-market strategy for our clients at MetaVision,” he says. “I love the challenge of that, and the opportunity to work on a myriad of different things, all connected to the world of media. I love television, I love video, I love everything about the communication business. You’ve got to lean in, and you’ve got to be totally committed to do this well.”
With various GroupM agencies since 2005, John was part of the team that launched MetaVision in 2013. Throughout a long career as a media investment expert, he’s worked on many multi-brand, multi-portfolio accounts, including Proctor & Gamble, GlaxoSmithKline and General Motors. A graduate of Drew University, John has chaired the MS Spring Golf Classic in Northern New Jersey since 2002, an event that raises nearly $1M annually for multiple sclerosis research and outreach.
Heading up HR for a startup isn’t a job for someone who likes her days predictable. But for Heidi Wilkens, the sense that “It’s never the same day twice,” is one of the things she loves about working at MetaVision. Responsible for setting human resources strategies, practices and policies, Heidi focuses her considerable energy on attracting, motivating and supporting the talented professionals who make up MVM.
“When people ask me what makes this a fun company to work for, I tell them it’s the balance,” she says. “We work hard, and we play hard. We’re still in startup mode in some ways, and because we’re still a small company, I’m able to have that one-on-one connection with all of our employees. We have a smart, creative, innovative group of people here, and I’m excited to be part of that.”
Heidi joined MVM in 2015, and has been in other roles within GroupM since 2011. Most recently, she was People Development Director for MEC, responsible for creating, managing and implementing a wide range of people and culture programs within the company. She has been a human resources professional working in Manhattan since 2001. When she’s not at work, Heidi likes to travel, work out and spend time with her husband and two children. She holds a bachelor of science degree in business management from St. Francis College.
Any given day might find Nichole Diorio coaching an employee through a difficult project, approving new office décor or compiling a campaign’s financial productivity report. As MetaVision’s director of operations, Nichole’s responsibilities extend the full breadth and depth of the agency.
“I’ll have my day planned,” she says. “I think I’m going to come in and deal with one thing, then something happens that needs my attention, and everything I planned is put on hold. But that’s one of the things I love about working here. We’re such a small agency that our relationships with each other are very close. When something comes up, we all pitch in to help. Everybody here is very good at teaming up, at dividing and conquering. Nobody ever says, ‘That’s not my job.’”
Recruited to join MetaVision at its 2013 inception by CEO AJ Storinge, Nichole came from PepsiCo Inc., where she held responsibility for more than $1.5B in global media spending across 44 countries. “I wasn’t looking to leave my job,” she says, “But the team won me over. They were all so excited about this new agency — the energy and passion they had was inspiring. It got me fired up and I wanted to be involved.” When she’s not at work, Nichole can usually be found on the run, training for her first half-marathon.