Reaching the right consumers, through the right media investments, in a time of deep viewer fragmentation across the multitude of analog and digital channels is not a job for the faint of heart. But it is the perfect job for John Miles, MetaVision’s managing director of investments, whose passion for all things media is consuming. John oversees the company’s trading activities, bringing GroupM’s muscle to bear on behalf of MetaVision’s client base.
“My job is to harness the creative, strategic firepower of GroupM and funnel that into the most effective go-to-market strategy for our clients at MetaVision,” he says. “I love the challenge of that, and the opportunity to work on a myriad of different things, all connected to the world of media. I love television, I love video, I love everything about the communication business. You’ve got to lean in, and you’ve got to be totally committed to do this well.”
With various GroupM agencies since 2005, John was part of the team that launched MetaVision in 2013. Throughout a long career as a media investment expert, he’s worked on many multi-brand, multi-portfolio accounts, including Proctor & Gamble, GlaxoSmithKline and General Motors. A graduate of Drew University, John has chaired the MS Spring Golf Classic in Northern New Jersey since 2002, an event that raises nearly $1M annually for multiple sclerosis research and outreach.