Any given day might find Nichole Diorio coaching an employee through a difficult project, approving new office décor or compiling a campaign’s financial productivity report. As MetaVision’s director of operations, Nichole’s responsibilities extend the full breadth and depth of the agency.
“I’ll have my day planned,” she says. “I think I’m going to come in and deal with one thing, then something happens that needs my attention, and everything I planned is put on hold. But that’s one of the things I love about working here. We’re such a small agency that our relationships with each other are very close. When something comes up, we all pitch in to help. Everybody here is very good at teaming up, at dividing and conquering. Nobody ever says, ‘That’s not my job.’”
Recruited to join MetaVision at its 2013 inception by CEO AJ Storinge, Nichole came from PepsiCo Inc., where she held responsibility for more than $1.5B in global media spending across 44 countries. “I wasn’t looking to leave my job,” she says, “But the team won me over. They were all so excited about this new agency — the energy and passion they had was inspiring. It got me fired up and I wanted to be involved.” When she’s not at work, Nichole can usually be found on the run, training for her first half-marathon.