With oversight for all things digital, Ray Romero’s purview extends the full breadth of MetaVision, touching virtually every project, every client, every strategic business decision. And as fast as technology changes, so also must his vision adapt to stay ahead of the market and provide our clients with the seamless, snappy digital experiences they desire. This works for Ray, a snowboarder, motorcyclist and lifelong non-conformist who brings a fresh view to every challenge. “I’m always looking for different ways to operate, unconventional ways to do things. I’ve never been a theorist; I like being in the mix of things, figuring out what the problems are, then rolling up my sleeves to work with my team and bring the best solutions to life.”
Ray was drawn to MetaVision by its combination of start-up scrappiness and big agency resources. “It’s small, yet it’s massive. The matrix design we use lets us focus on our clients, but gives us access to the resources and experience of all the other GroupM agencies as needed.”
With more than 15 years in both traditional media and digital, Ray has the crossover skills to understand and “speak” both languages. In 2014 he was named the Marketers Choice Media Innovator and a Digital All Star by Broadcasting & Cable. Prior to joining MetaVision, Ray was VP for digital media activation at Horizon Media and U.S. director for digital at OMD. Ray is a graduate of Iona College.